BRANDED CONTENT SHORTFILM

Ciel Water - Coca-Cola Company One of the very early branded content advertising efforts in Mexico: a 10-minute short film instead of the classic 30-second ad campaign (woohoo!) For Ciel's summer campaign, we created the story of a girl and her best friend 'road-tripping' in Mexico. In a very organic way, we can see in some scenes how they 'twist' the water bottle after drinking from it (a gimmick everyone would recognize by then as a pre-recycling gesture before disposing of the bottle in the trash). People recognized this thanks to the ecological messages CIEL had been building for two years as part of its new brand voice. The short film was produced by CANANA Films, Diego Luna's production company, and directed by the award-winning filmmaker Alonso Ruiz Palacios. PR efforts were launched. Role: Creative Director