TRANSMEDIA 360°

Coca-Cola Ciel water / Film / Outdoor / Media / Sustainable Promo Walking the talk. Coca-Cola Ciel water transformed their bottles into clothes and jewelry, demonstrating that PET can be recycled as much as needed to reduce the production of plastics from scratch. Promotional campaigns, films, social media, outdoor advertising, and giveaways were all part of this 360-degree transmedia campaign. Concept: Give your bottle a second chance. Role: Creative Direction / AD