GLOBAL FILM

Special Olympics / Social Media / PR The most shared video in Mexico during 2016, achieving more than 500 million views in total and being seen in more than 120 countries. After a challenging worldwide pitch involving several Y&R offices, Y&R Mexico was chosen by Tony Granger, Global Chief Creative Officer, to create a global commercial for Special Olympics. "I am your fan" was the selected script, a highly emotional film that tells the story of a father who had high hopes of having a boy, but things turned out differently from what he had imagined. This story is about inclusion, without explicitly pointing it out (something new and great for the category), and ultimately about LOVE above anything else.​​​​​​​ Creative Team: CCO: Saúl Escobar, ECD: Karla Santa Anna, CDs: M. Vivanco, Chicles, CW: Marco de León