FILM
Expedia / Film / TV & Social spots We launched Expedia.mx’s new campaign, a part of the creative strategy: "How Far Can You Go?" to encourage Mexicans to embrace their adventurous side and discover their "other self" through travel. Our focus was on the idea that travel is not just about visiting new places; it’s about the transformative experiences that shape who we can become. The campaign ran across television, radio, digital channels, social media, and outdoor advertising. It was designed to inspire audiences to break down barriers, encouraging them to explore new destinations and embrace the limitless possibilities that travel offers. Creative Team: CCO: Saúl Escobar, ECD: Karla Santa Anna, CDs: M. Vivanco & Chicles